The size of the audience at an event.
This could be an expected, actual or estimated audience number.
| Type | Meaning |
|---|---|
| Expected (or target) audience number | number anticipated. |
| Actual audience number | number based on tickets sold/scanned. |
| Estimated audience number’ | estimated number based on manual counting, footfall cameras, drones, sensors, mobile phone data, modelled estimate, etc.Methods of counting or estimating will be clearly stated alongside figures foreach event. |