The people attending an event including live, streaming, digital, and broadcast.
Includes all/any of the below:
| Type of audience | Definition | Examples |
|---|---|---|
| Live audiences/visitors | Those who are present during the live presentation of a creative product such as a live show or an exhibition. | The Railway Children, Rise, Fighting to be Heard, BD Walls, BD is Lit, Earth & Sky, Daytimers |
| Streaming audiences | Those who experience recorded or live content delivered to a device via the intranet. Streaming operates on a one-to-one basis, allowing audiences to access content at their convenience (on-demand). | |
| Digital audiences | Those who experience a creative product designed to be experienced through digital technology. | DRAW!, Digital maps |
| Broadcast audience | Those who experience recorded or live content that is intended for general public reception as distinguished from private signals (used in streaming). | BBC documentary on Rise |