Glossary

Creative content that is digital but which might be experienced either through a digital platform (so has a digital audience) or in real life (so has a live audience). Not all digital projects will be exclusively digital.

Diversity is understanding that each person is unique. It means embracing people’s differences, including their beliefs, abilities, preferences, backgrounds, values, and identities.

Arts Council England (ACE) define frequent engagement as at least 3 to 4 times a year or more (this could be any combination of cultural events/ activities).

Equality means offering the same rights and opportunities to all people.

An instance with a defined start and end date and time.

May be used for promotion of events but not a formally defined category for audience evaluation purposes.

Combination of stalls/events/performances of multiple art forms usually over a limited time period.

This is used to refer to all ethnic groups except white British and other white groups. The term includes people from Black, Asian, mixed and other ethnic groups who are often racialised as 'ethnic minorities'.

Index of multiple deprivation and is a relative measure which enables areas to be ranked and compared with others in terms of their deprivation levels. These are often presented as quintiles (five groups) or deciles (ten groups).