Glossary

Digital Participants: People taking part in a digital activity or an activity designed to be experienced through a digital platform.
Digital programme content: Creative content that is digital but which might be experienced either through a digital platform (so has a digital audience) or in real life (so has a live audience). Not all digital projects will be exclusively digital.
Diversity: Diversity is understanding that each person is unique. It means embracing people’s differences, including their beliefs, abilities, preferences, backgrounds, values, and identities.
Engagement (regular/frequent): Arts Council England (ACE) define frequent engagement as at least 3 to 4 times a year or more (this could be any combination of cultural events/ activities).
Engagement events/activities: Engagement activities which are in the strands of Bradford Made, Community Participation Projects and Cultural Learning Projects
Equality: Equality means offering the same rights and opportunities to all people.
Event: An instance with a defined start and end date and time.
Family: May be used for promotion of events but not a formally defined category for audience evaluation purposes.
Festival: Combination of stalls/events/performances of multiple art forms usually over a limited time period.
Global Majority: This is used to refer to all ethnic groups except white British and other white groups. The term includes people from Black, Asian, mixed and other ethnic groups who are often racialised as 'ethnic minorities'.